40% off on the Fourth

I bought a new Bible today. Several years ago I found a Bible that was bound in a soft leather – one of those special edition things that was out a few years before it would be cool. I didn’t get it, but have searched high and low (well… not really that high or low) to find one since.

Little did I know that my opportunity would come today.

Lifeway Christian stores were having a promotion today – 40% off of any one item on the Fourth of July, if you had a coupon. My family and I drove over to see if there was anything we couldn’t live without, and the best thing we could come up with to get was a Bible.

While we took advantage of the promotion, I will admit that the entire idea of the sale struck a bit of a nerve with me. When, outside of a marketing ploy, did a Christian bookstore decide that the nation’s birthday was an event worthy enough of recognition that it merited a sale? Do Christian bookstores in Mexico offer a 16% off sale on the 16th of September?

I don’t necessarily blame Lifeway – I think their marketing campaign was intelligently directed at a group of people who equate patriotism with being “a good Christian”. What I do question, however, is this assertion that somehow says that if we’re not out waving flags on the Fourth, that somehow God loves us less, or that we’re not really as Godly as the people who are, or, really, that we’re somehow less patriotic than the next guy.

What I truly wish is that we as Christians would examine our marriage (on the whole) with a narrow political ideology, and that we would evaluate it in the context of Christ’s teaching and mission, and that, if necessary, we would consider a divorce.

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